Cookie and Trackers: Understanding the Technology and Regulatory Landscape

Businesses utilize cookies and other forms of online tracking technology for various purposes, including personalizing advertising, optimizing functionality, gaining feedback, and helping ensure internet users’ interactions are simple, secure, personalized, and meaningful.

As the privacy landscape – including regulations, and consumer expectations – continues to evolve, it’s more crucial than ever for businesses to understand and manage online trackers effectively while maintaining transparency and trust.

Join TrustArc, Google, and Shoosmiths for this webinar as they discuss how to implement online tracking effectively while respecting privacy regulations and user data.

This webinar will review:

• The different types of online tracking technologies and how they work
• The best practices for managing online tracking vendors
• Insights into the current privacy regulations implicating ad tech and marketing vendors and how to comply

Webinar Speakers

Val Ilchenko General Counsel & Chief Privacy Officer, TrustArc

Adam Osbourne Principal Technical Account Manager, TrustArc

Pape Nicholls Strategic Partner Development Manager, Google

Christian Cockcroft Data Lawyer, Shoosmiths