Cut compliance costs and complexity with PrivacyCentral’s AI-powered automation
PrivacyCentral is a privacy program management tool by TrustArc with pre-built regulatory and compliance controls to support an organization’s priorities, planning, readiness, and demonstration of compliance. It reduces risk and repetitive manual work while giving privacy teams real-time clarity and control when managing their organization’s privacy journey.
And that journey is more critical than ever. Data privacy has become a defining concern for modern businesses—not just for compliance but also for customer trust and competitive advantage. According to a Cisco study, 75% of consumers won’t purchase from organizations they don’t trust with their data. Meanwhile, data privacy laws cover nearly 80% of the world’s population.
Another study found that nearly three-quarters of organizations enjoy significant business benefits from stronger privacy practices. Many feel that data privacy is the greatest obstacle to leveraging data.
Despite these high stakes, 80% of privacy professionals are not confident in their organization’s compliance with privacy laws. And yet, they have to enforce policies and guide teams while grappling with disjointed, repetitive, and manual processes built on static assessments.
That’s where PrivacyCentral comes in—closing the gap between privacy ambition and operational reality through automation. Here’s how..
How PrivacyCentral automates data privacy compliance
“In 2025, privacy teams are expected to do much more with limited time, smaller teams, and fewer resources,” said Jason Wesbecher, CEO of TrustArc. “Too many organizations rely on fragmented and manual processes that can’t scale or adapt as global laws multiply and change. TrustArc built PrivacyCentral for these organizations. It combines AI-driven automation and controls maintained by our in-house privacy experts in a single system, reducing risk and time to compliance.”
The platform includes real-time benchmarking capabilities so privacy program managers, privacy officers, compliance managers, and other privacy professionals can view, compare, and automate data privacy based on priorities that matter to their organization.
By leveraging AI, PrivacyCentral by TrustArc conducts automated, intelligent evaluations of a company’s compliance according to global standards, laws, and regulations, including GDPR, CCPA, and others worldwide. These evaluations work seamlessly with other TrustArc applications like Nymity Research, Assurance Services, and more, delivering continuous, contextual, and actionable insights for privacy program managers.
In effect, PrivacyCentral helps privacy program managers to:
- Save time by continually detecting, analyzing, and determining which regulations will likely apply to a company’s data. PrivacyCentral helps privacy teams prioritize each law, set timelines, assign owners, adjust plans, and evaluate detailed KPIs.
- Increase efficiency by simultaneously evaluating requirements across all relevant laws and regulations.
- Prioritize and manage privacy management activities for compliance with over 125+ global standards.
- Identify and evaluate strengths in their evidence and clarify regulatory requirements without resorting to expensive external legal consultation. PricewaterhouseCoopers showed that 88% of global companies report that GDPR compliance costs their organization more than $1 million annually.
Ready to see how PrivacyCentral can simplify your compliance?
Experience firsthand how AI-driven automation and expert-maintained controls can help you manage 125+ global privacy laws from one centralized platform. Request a demo of PrivacyCentral today and start closing your compliance gap.
Key capabilities that power smarter privacy programs
Here are the features designed for real-world privacy complexity:
| Feature | Purpose | Example |
|---|---|---|
| Automated Law & Control Mapping | Auto-detect which privacy laws apply based on your organization profile | If your company is based in Canada and conducts all business and data transactions in EU countries, PIPEDA and GDPR apply. |
| Common Controls | Map common controls across different laws | The Data Minimization principle applies across both GDPR and CCPA laws |
| Program Overview + Privacy Journey Dashboard | Visualize compliance progress and effectiveness at a glance with visual dashboards. | |
| Organizational Hierarchy | Assign specific privacy laws, controls, or tasks to each business unit and track their individual compliance status | Your California subsidiary will be subject to CCPA but not GDPR |
| Auto Evidence Mapping | Automatically map documents to the proper accountability mechanisms | Uploading your company’s privacy policy will classify it as evidence for controls under GDPR, PIPEDA, and CCPA. No manual tagging needed. |
| Centralized Evidence and Accountability Mechanism Library | Store, access, and link all evidence in one repository, connecting them to accountability mechanisms and controls in regulations | |
| Reporting, KPIs, and Benchmarking | Customize and export reports for executives, auditors, and stakeholders | |
| NymityAI + AI Lookup | Note: Using NymityAI requires a Nymity Research license Query NymityAI for simple language clarifications of legal terms and requirements in-situ based on 25+ years of the TrustArc Privacy Knowledge Team’s experience |
Can be invoked at any time |
Customers celebrate TrustArc’s ability to automate data privacy compliance
PrivacyCentral is loved by privacy teams around the world.
Johnson Controls is one of those organizations. “Johnson Controls is committed to transparency in serving its customers,” said Sachin Kothari, Vice President and Chief Privacy Officer. “TrustArc has enabled us to bolster our data privacy efforts with its industry-leading technology and expertise, with the support of TrustArc’s platform and team.”
Teknor Apex, a global chemical company, turned to PrivacyCentral to map, understand, and validate compliance around customer data handling for GDPR compliance.
Ray Rockefeller, Director of Data Privacy, explained: “Being a compliant organization fully committed to protecting our employees and business partners and enhancing the communities we operate in lies at the heart of who we are. It is simply the right thing to do.”
See what automated privacy compliance actually looks like
Data privacy isn’t getting any easier. The laws are multiplying. The expectations are rising. And the room for error is shrinking.
PrivacyCentral gives you the automation advantage—streamlining compliance across 125+ global laws, eliminating redundant work, and empowering your team to focus on what matters most: building trust, proving accountability, and enabling innovation without friction.
You don’t need more spreadsheets. You need a smarter, scalable system designed for real-world privacy teams.
Ready to close the confidence gap?
Request a demo of PrivacyCentral and see how you can finally manage your privacy program from one powerful, AI-powered platform.
