Into The Future: The Evolution of AdTech & Data Privacy

The advertising technology space and landscape continue to evolve and adapt – increasingly providing the ability for tracking, attribution, interest-based ads, and tailoring. These advancements have resulted in more and more information, personal and otherwise, being ingested by virtue of advertising and ad-based tracking.

Join experts from TrustArc, DoubleVerify, Mintz, and Digital Advertising Alliance as they discuss the emerging regulatory landscape, how organizations can stay abreast of continued technological innovations, and how they can implement strategies to help them comply with adtech privacy laws, continuing self-regulation, and consent and preference management of third and first-party data.

This webinar will review:

• The impacts of privacy laws on AdTech
• How your organization can continue to collect data, while ensuring consumer and customer trust
• The new ways to manage consent and preferences
• Privacy expert advice on your use of emerging advertising technologies

This webinar is eligible for 1 CPE credit.

Webinar Speakers

Val Ilchenko General Counsel & Chief Privacy Officer, TrustArc

Beatrice Botti VP, Chief Privacy Officer, DoubleVerify

Scott Lashway Member / Co-Chair, Privacy & Cybersecurity Practice, Mintz

Lou Mastria CIPP, CISSP, President and Chief Executive Officer, Digital Advertising Alliance