Online Behavioral Advertising (OBA) requires that you provide users notice and choice regarding the use of their information. Managing this process across dozens or hundreds of ad campaigns and millions or billions of ad impressions requires a technology solution that can operate at scale while providing a great user experience.
Brands, publishers, and ad tech platforms all need to comply with the DAA / EDAA / DAAC self-regulatory programs.
Dynamic Language Detection
EDAA Privacy Verification
End-to-End Privacy Management
Reporting: Including the number of impressions, AdChoices clicks, click-through Rates, and opt-out selections.
Impressions: Our simple, scalable and flexible solutions sit on top of solid infrastructure that serves billions of impressions each month.
Usability: With a few simple clicks you can create new tags or make changes to existing ones.
Comprehensive Platform: Part of the TrustArc Platform which manages all phases of privacy compliance – assessments, data inventory & mapping, vendor risk, cookie consent, DSARs and much more.