OVERVIEW

Online Behavioral Advertising (OBA) requires that you provide users notice and choice regarding the use of their information. Managing this process across dozens or hundreds of ad campaigns and millions or billions of ad impressions requires a technology solution that can operate at scale while providing a great user experience.

Brands, publishers, and ad tech platforms all need to comply with the DAA / EDAA / DAAC self-regulatory programs.

TrustArc Advertising Choices

FEATURES

Ads Reporting

Dynamic Language Detection

Adtech Infrastructure

Tag Generator

EDAA Privacy Verification

End-to-End Privacy Management

Consumer Notice

Ads Compliance Manager Consumer Notice

OUTCOMES

Reporting: Including the number of impressions, AdChoices clicks, click-through Rates, and opt-out selections.

Impressions: Our simple, scalable and flexible solutions sit on top of solid infrastructure that serves billions of impressions each month.

Usability: With a few simple clicks you can create new tags or make changes to existing ones.

EDAA Suppport: TrustArc is an authorized EDAA Trust Seal Certification provider. For more information, visit EDAA Certification.

Comprehensive Platform: Part of the TrustArc Platform which manages all phases of privacy compliance – assessments, data inventory & mapping, vendor risk, cookie consent, DSARs and much more.

RESOURCES

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Ads Compliance Manager Datasheet
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Publishers and Privacy Solutions Brief
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TrustArc Supports the IAB EU Framework Blog
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TrustArc Sponsors and Participates at DAA Summit Blog

Looking for help with DAA / EDAA / DAAC advertising compliance?