Can you manage customers’ privacy preferences at scale?

Enable privacy in all your digital experiences, personalized to your users across all devices and touchpoints. Consumers demand more data privacy protection and transparency than ever – when you deliver, you set your brand apart.

Attitudes around privacy are driving how consumers choose the companies they do business with. Research shows that:

48% of privacy-active respondents have already changed providers or companies for better data sharing and privacy policies. (Cisco Consumer Privacy Survey 2019)

About 70% don’t think companies will show accountability or take responsibility when data is misused. (Pew Research Center)

Naturally, 89% of consumers showed more loyalty to companies they can trust with their data, while 65% stopped supporting brands they didn’t trust. (Salesforce research)

It’s important to meet customer preferences and first-party data across your marketing ecosystem, including:

Marketing channels opt-outs and opt-ins: email, mobile app and third-party systems

Advertising compliance: targeted advertising and profiling

Over-the-top channels and geolocation

HR data, candidate data and employee consent or acknowledgement for HRIS and financial systems

Protect customer privacy at every touchpoint

Brands who provide compliant, transparent and positive consent experiences for online users have a competitive advantage over those who don’t. Conversely, confusing or opaque preference management creates a bad user experience that can increase opt-outs and be a drag on your brand.
Best practices for consent experience include:
  • Personalizing your consent prompts, data privacy intake forms and preference center to improve consumer experience and build loyalty
  • Providing visibility about collected data and giving customers control to update their data privacy preferences to show transparency.
  • Managing preferences across your entire marketing ecosystem of third party vendors and systems who collect and store data and communicate with customers
  • Providing intake forms for opt-ins and opt-outs in accordance to privacy regulations and laws (like CCPA, EU GDPR, LGPD, PIPEDA, UK DPA, ePrivacy, GPC and more)
  • Learn More
Customer Consent & Preference

Streamline customer consents & preferences

TrustArc’s Consent and Preference Manager is a privacy-first preference center that enables real-time syncing of your users’ consent and first-party data across your marketing and vendor ecosystem with Rapid API.
Empower your consumers with a single location to view their consents and update their preferences for greater transparency. Provide a tailored brand experience while easily tracking consent history against customer profiles, creating audit trails and reducing your effort to manage consumer preferences, improving consumer experience and increasing compliance.

Cookies, consent and compliance

Be a trustworthy brand with privacy-first digital experiences by complying with laws around third-party consent.


Find out more about TrustArc Cookie Consent Manager.