Industry Brief

State of Privacy Management in Technology

The intersection of personal data and rising technologies

Consumer buy-in and trust are more important than ever as many of the technologies that drive growth in the sector, such as virtual reality (VR), smart homes, and AI-driven technologies need personal data to improve services and entertain users. The intersection of this ever-growing need for personal data with the increase in regulatory requirements to acquire and store them poses major challenges and opportunities. Technology companies that prioritize privacy as a brand differentiator versus simply viewing it as a compliance function stand to win in this new environment.

Key takeaways include:

How consumer attitudes about privacy threaten technology adoption
Where does the technology sector fall on the TrustArc Global Privacy Index?
What is the biggest threat to data privacy in the technology sector, and what can be done to reduce it?