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Get Compliant with LGPD Brazil’s Data Protection Law

Understanding the Brazilian General Data Protection Law

After many postponements and many discussions about the further delay, the Brazilian Lei Geral de Protecção de Dados Pessoais (General Data Protection Law, LGPD) is on the verge of entering into force.

The Brazilian LGPD officially went into effect on 18 September 2020, following the approval of the relevant legislation by President Bolsonaro. Enforcement of the law will start in August 2020.

Immediately after the vote, the decree establishing the Brazilian data protection authority was already published.

What Does LGPD Mean for Businesses Operating in Brazil?

While waiting for the official sign of the law, this seems to be the right moment to take another look at what the LGPD requires from organizations doing business in Brazil.

When looking at the new Brazilian privacy law, it is immediately clear that there is a fair amount of overlap between the LGPD and the GDPR.

No surprise, the LGPD is an omnibus data protection law as well. It explicitly recognizes that data protection is not only linked to respect for privacy and informed self-determination and human rights, but also to free enterprise and free competition.


The LGPD stipulates in Article 6.X that accountability is one of the key principles to which data processing operations by controllers and processors shall be subject.

According to the provision, this requires the controller or the processor to be able to demonstrate “the adoption of measures which are efficient and capable of proving the compliance with the rules of personal data protection, including the efficacy of such measures”.

A similar requirement can be found in Chapter IV, Section II, for public authorities.

Both requirements are rather similar to the accountability requirement that can be found in the EU GDPR, and also comes with an obligation in Article 37 to maintain a processing activities register.

The rules related to mandatory impact assessments, as well as to any exceptions to the mandatory appointment of a data protection officer, will be defined by the DPA.

Legal Bases

Article 7 et seq. of the LGDP contain the legal bases for data processing in Brazil. These include compliance with a legal obligation, the processing in a public interest, or to protect health, but also consent and legitimate interest.

For the latter two, the burden of proof is on the data controller – this means an organization will have to properly document what consent was received, or how the company’s interests are balanced against the rights of the individual.

For sensitive data, which is defined as personal data concerning racial or ethnic origin, as well as for children’s and adolescent’s data, additional requirements apply.

Individual Rights

A large part of the LGPD is dedicated to the rights of individuals.

According to Article 17, each “natural person is assured ownership of her/his personal data, with the fundamental rights of freedom, intimacy and privacy being guaranteed”.

As such, everyone has the right to get confirmation that their data are being processed.

In addition, the law foresees the rights of access, correction, deletion, and data portability, as well as the possibility to block the processing of contested data.

Controllers and processors are furthermore obliged to provide transparent information on their data processing activities.

The deadlines for dealing with individual requests are short. A simplified response (which is not defined in the law, but could include the statement that no data is held on the individual) needs to be provided immediately.

For a more detailed response “that indicates the origin of the data, the nonexistence of record, the criteria used and the purpose of the processing, subject to commercial and industrial secrecy” the law foresees 15 days.

International Transfers

Chapter V LGPD contains the rules related to international data transfers from Brazil to third countries.

Transfers may take place to countries that have been declared as adequate by the Brazilian DPA, on the basis of sufficient guarantees the data will be protected (which includes the use of SCCs or ad hoc agreements and “global corporate rules”).

Also transfers for a range of public interests, on the basis of consent or following approval by the DPA are allowed.


Controllers and processors that do not meet the requirements of the LGPD may be confronted with serious fines.

Apart from possible warnings, the blocking of processing activities and the publication of the contravention, the law foresees fines of up to 2% of the company’s revenue in Brazil in the previous year (either at company, group or conglomerate level), with a maximum of 50 million reais (~ $9 million).

In more serious situations, that maximum would apply to a daily fine, which could likely be imposed until the contravention is ended.

Step-By-Step Suggestions to Support LGPD Compliance

While Brazil is not the first country in South America to enact data privacy laws, it certainly has generated much more interest than any other South American country to date on the subject.

The Brazilian General Data Protection Law (Lei Geral de Proteção de Dados or “LGPD”) was signed into law (with several alterations) by Brazil’s president on August 14, 2018.

The LGPD protects private data and provides for the processing of personal data, including on digital platforms, and deals with “sensitive personal data.”

LGPD’s date of enforcement is now set for August 14, 2020, exactly 2 years post passage of the law in 2018.

While Brazil directly or indirectly had numerous federal privacy and data protections focused on specific sectors.

For example the “Internet Law” known as Law 12,965 of April 23, 2014, this patchwork regulatory framework was sometimes conflicting and plagued with legal uncertainty.

The LGPD replaces this patchwork, hoping to better position itself in the global data economy while protecting the rights and freedoms of its residents.

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