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Flash Guidance

Flash Guidance: The End of Third-Party Cookies

How to prepare and what to watch for in 2022

The end of third-party cookies on Chrome, along with the fact that Apple’s Safari browser and iOS no longer support tracking, effectively ends third-party data collection as we know it, marking a paradigm shift in how and where consent is captured—and who is in control (note: it’s the consumer).

This flash guidance covers:
  • Details on what this shift means for your company

  • How to address the changes

  • What life beyond cookies looks like

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