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How App Stores Privacy Updates will Impact Your Business

In June of 2021, the Apple app store stated that all developers on the App Store need to allow users to delete their accounts directly within the app.

While this wasn’t a hard requirement from Apple when it was first announced, it will be mandatory by June 30th, 2022, and onward.

Why is this happening now?

Many of the biggest tech companies in the world (think: Apple and Microsoft) have been focusing on consumer trust and privacy in recent years, and this trend will continue into 2022 and beyond. The Cookiepocolypse is proof of that.

It is important to understand that this change may seem like a tiny piece of your complete privacy and trust ecosystem, but it’s a very important one.

What can you do to ensure you’re compliant with this App Store change?

This is a nuanced question as compliance is a long, process-driven journey that requires input from the entire business, external vendors, and key stakeholders to ensure it is done correctly.

If you’re in a position where you need to make this change, there are a few actions you can take to ensure your place in the Apple App store remains active. These actions include: 

  • Have a consent management platform that provides easy access to managing your data subject requests
  • Review all the privacy laws that apply to your business
  • Make sure your app privacy notice clearly explains what data you collect, how that data is collected, and how you might use this data in the future.

This is a lot of information to digest in a relatively short timeframe.

The good news is that there are solutions available that can help your business in this exact use-case – the even better news is you can contact TrustArc to learn more about our very own solutions (such as Individual Rights Manager) that will help you today and beyond.

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