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How to Manage the Digital Advertising Shift

Over the past 25 years, personal data has been collected digitally via a variety of channels — sometimes without explicit acknowledgement. Now, it’s the lifeblood of marketing and advertising.

Key takeaways include:
  • How our processes of collecting personal data are evolving

  • How your organization can continue to collect data, while ensuring customer trust

  • The new ways to manage consent and preference

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