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Industry Brief

State of Privacy Management in Technology

The intersection of personal data and rising technologies

Consumer buy-in and trust are more important than ever as many of the technologies that drive growth in the sector, such as virtual reality (VR), smart homes, and AI-driven technologies need personal data to improve services and entertain users. The intersection of this ever-growing need for personal data with the increase in regulatory requirements to acquire and store them poses major challenges and opportunities. Technology companies that prioritize privacy as a brand differentiator versus simply viewing it as a compliance function stand to win in this new environment.

Key takeaways include:
  • How consumer attitudes about privacy threaten technology adoption

  • Where does the technology sector fall on the TrustArc Global Privacy Index?

  • What is the biggest threat to data privacy in the technology sector, and what can be done to reduce it?

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