Survey Series: Reflecting Consumer and Professional Views on Privacy

Consumer privacy awareness isn’t always enough

New research shows a growing gap between what consumers expect from privacy protections and what businesses actually deliver. TrustArc’s latest Privacy Pulse Survey Report compares the views of 300 consumers and 300 professionals across North America and Europe, uncovering major disconnects around third-party data sharing, informed consent, and regulatory preparedness.

Despite increased awareness, many consumers still struggle to protect their personal data effectively. Meanwhile, businesses acknowledge the importance of consumer consent, but enforcement and consistency are lacking. This report unpacks where progress has been made—and where serious vulnerabilities remain.

Download the survey findings to better understand the evolving privacy landscape and the urgent need for greater transparency, control, and trust.

“Consumers may be getting smarter about their data, but many still feel powerless in the face of complex tracking systems and hidden data-sharing agreements.”