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Cross-Contextual Advertising: Rethinking How Consumer Data Is Managed

Janalynn Schreiber Senior Privacy Consultant, TrustArc
Sal Tripi Vice President – Digital Operations & Compliance, Publishers Clearing House

Post-2020, the rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes of personal data. The goal of cross-contextual advertising is simple: display relevant ads based on consumers’ browsing history and preferences.

However, data is often collected, stored, and shared across organizations without knowledge or consent. At the same time, we see more and more regulations from governments and consumers questioning how companies use their data.

In this webinar, we explore tactics and strategies your marketing department should implement in a consumer-first privacy landscape to build trust and grow revenue at the same time.

This webinar reviews:

  • The laws and regulations governing advertising technologies
  • How advertising and data privacy can work together
  • How to address the privacy issues related to cross-contextual advertising

Any questions?

Feel free to reach out, we’d love to help. Contact us or call us at 1-888-878-7830 or +44 (0) 203 078 6495.

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