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Is Your Consent and Preferences Strategy CPRA-Proof?

Joanne Furtsch VP, Privacy Knowledge, TrustArc
Andrew Scott Privacy Counsel, TrustArc

Consent and preferences enable brands to take customer relationships to new levels of customization and trust. But stringent regulations such as CCPA/CPRA bring new regulatory obligations (read: consent history/validity), that put in question a marketer’s ability to leverage preference data to its full potential.

Add to that, with CPRA regulations extended to employee rights in addition to consumers, businesses need to start thinking about their HR data in addition to B2B data.

In this webinar, we help you understand how to CPRA proof your consent and preferences management.

This webinar reviews:

  • Tracking consent and preferences for trust and engagement
  • CPRA requirements and business priorities
  • Leveraging consent & preferences to track B2B and HR data for compliance

Any questions?

Feel free to reach out, we’d love to help. Contact us or call us at 1-888-878-7830 or +44 (0) 203 078 6495.

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