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What is a Trust Center?

With more alternatives than ever, trust is paramount for business today. Consumers on all sides of the transaction prioritize organizations that are transparent, honest, and reliable. Across every transaction multiple layers of trust coincide.

As a consumer, you trust that a product or service is accurately described and of the quality you expect. If you’re making an online purchase, you trust that the business will, in fact, ship the product after receiving your payment. And your trust also extends to how the organization protects the information you share with it during the transaction.

In a business-to-business environment, you trust that the vendor will meet your needs and provide adequate service levels throughout the relationship. You also trust that your partner will adhere to the terms of your contract regarding proprietary information and company data. Similarly, you must trust that they hire trustworthy people and select other trustworthy vendors for their business.

Every employee in every business has a role to play in building trust inside and outside the organization. Especially the privacy, security, legal, compliance, marketing, and communications teams. These functions are responsible for having accurate information, such as privacy notices and customer-facing policies, available on the organization’s website.

The current state of trust management

Think about how things are run in your company. There’s the Privacy team, the Legal folks, Information Security pros, Compliance officers, the Marketing crew, and the Web Development team. Each group holds a crucial piece of what makes customers trust a company. But they’re often doing their own thing, making it tough to create a united front for earning customer trust.

When efforts and content is scattered, building trust with external stakeholders like customers and partners can fall short. Things like updating privacy policies are important, but if they’re just one-off tasks, they don’t add up to a big picture of trust.

A PWC report found that 24% of bosses say that not having a clear “trust boss” is a big roadblock.

That means there’s a huge opportunity being missed to work better and see real benefits from building trust.

What’s needed is a big shake-up in how companies approach trust. It’s about bringing all external-facing trust and safety information (e.g. legal terms, policies, security disclosures, compliance overviews, subprocessor disclosures, and more) together under one roof. Companies can make a real shift by aligning every action and decision with a clear plan and common goal.

The future of trust involves everyone moving together towards making customers feel secure and valued. That’s how you turn the act of building trust into something that not only feels good but also pays off.

The demand for a unified online hub

The amount of data created online daily is exploding. At the same time, privacy laws are getting stricter, and compliance is becoming more time-consuming. And have you seen the new AI regulations on the way?

On top of regulations are consumer demands.

A staggering 72% of people emphasize the importance of knowing a company’s AI policy before purchasing.

Legal, privacy, compliance, security, and marketing teams are burdened with keeping customer-facing policies, privacy notices, legal terms, compliance updates, overviews, and disclosures current. Likewise, expecting consumers to navigate too many “legal” links can be problematic for a good user experience.

This situation calls for something super handy: a one-stop online hub. You might have heard them called Trust Pages, Privacy Pages, Security Trust Centers, or Trust Portals. Despite the different names, their purpose is unified—to build trust by showcasing your organization’s commitment to all things trust and safety in a clear and easily available manner.

Think of it as a central station where customers can find everything they need to feel safe and informed. Policies? Check. Security details? Got it. Want to know about data handling or give your consent? It’s all there. Even system updates and legal stuff are included.

Plus, this hub makes it easy for everyone to use their privacy rights without a hassle. It’s about keeping things clear, secure, and user-friendly.

This hub is a unified, no-code Trust Center. It’s designed to consolidate fragmented data privacy, security, availability, and legal elements and operations into a unified platform, simplifying how organizations communicate and manage all trust and safety information . So you can easily demonstrate your commitment to data protection.

The storefront of your organization’s data governance practices

A Trust Center is a window into how you manage and protect customer data. It allows users to exercise individual rights, see your privacy certifications and policies, and access any compliance information like regulatory attestations and subprocessor lists.

It’s an interactive section of your website that’s constantly updated. One of the key features of Trust Centers is their user-friendliness. They should be easy to navigate, ensuring users can find needed information easily.

The Trust Center spectrum – Security, privacy, legal, and homegrown solutions

As the digital landscape evolves, Trust Centers have also advanced. Our latest count identifies over 15 different types of platforms; each offering varied capabilities, from standalone automated solutions to integrated systems within broader compliance frameworks.

This diversity means you have options. And you should carefully consider the tools to select the right one for your organization’s unique needs.

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Trust Center Description Pros Cons Standout Features Bottom Line
Security Centers Platforms facilitate secure exchange of sensitive information, streamlining security reviews, and reducing friction in sales cycles.
  • Facilitates sharing of certifications securely
  • Reduces security questionnaire requests
  • Speeds up sales cycles
  • May lack focus on branding and design
  • Limited integration with DSR mechanisms
  • Compliance Reports
  • Subprocessor List
  • Gated Access and Clickable NDAs
Suitable for businesses that prioritize security over privacy/legal concerns, are swamped with security questionnaire requests, and need streamlined security reviews.
Privacy Centers Platforms empower users by giving them control over personal data, ensuring transparency, and compliance with regulations like GDPR and CCPA, and providing tools for data management.
  • Enhances transparency and trust with customers
  • Demonstrates compliance with regulations
  • Empowers users with data management tools
  • May lack integration with security aspects
  • User interface might not be engaging
  • Focus solely on privacy may overlook security concerns
  • Data Access Requests
  • Privacy FAQs
  • Key documentation in simple language
Vital for companies handling sensitive data, receiving numerous DSR requests, or updating privacy policies frequently. Focuses on privacy governance but may overlook security integration.
Legal Centers Comprehensive hubs for legal documents, clarifying users’ rights and obligations, ensuring compliance with laws and regulations, and addressing legal risks.
  • Clarifies rights and obligations for users
  • Ensures compliance with laws and regulations
  • Safeguards organization and users
  • Continuous effort for content updates
  • Risk of appearing impersonal or complex
  • Gaps in coverage related to third-party relationships and legal risks outside direct control
  • Terms of Service and User Agreements
  • Intellectual Property Policies
  • Regulatory Disclosures
  • User-Friendly Navigation
Aim to deepen trust by clarifying legal aspects of interactions, despite challenges in content updates and simplifying legal terms. Ensures compliance and understanding but may appear impersonal.
Homegrown Centers Custom-made platforms are tailored to showcase an organization’s commitment to privacy, security, and compliance practices but require significant upfront investment, expertise, and ongoing maintenance.
  • Unparalleled customization to fit brand identity
  • Potential long-term cost savings
  • Tailored to industry-specific regulations and needs
  • High upfront costs and development time
  • Ongoing maintenance and updates require resources
  • Customization to fit any unique requirements
  • Tailored to industry-specific needs
Ideal for organizations with deep pockets, ample expertise, and time to invest in building and maintaining a bespoke trust center.

The future of trust management: The unified Trust Center

Welcome to the new age of trust management, where we’ve revolutionized the concept of Trust Centers. Our innovative approach combines everything – Privacy, Legal, Security, Compliance, and Product status – into one powerful, cohesive product. Here’s how it works:

  • Privacy: Ensures all privacy documents, like policies and disclosures, are updated in line with global regulations.
  • Legal: Keeps your organization ahead of legal and regulatory changes significantly reducing compliance risks.
  • Security: Easily share important security documents – certifications, SOC reports, and encryption policies securely. Cuts down on incoming questionnaires and speeds up your sales process.
  • Product Status: Offer real-time updates on product status and system availability, crucial for upholding Service Level Agreements.

We’re putting the power back into the hands of those who manage legal, security, compliance, and privacy matters. By doing so, organizations can cut down on marketing and development costs while staying compliant in real-time and slashing legal, reputational, and compliance risk.

But what’s in it for you besides cost savings and boosted team productivity? Plenty:

Empower Your Customers: Allows customers and vendors to take control, easily accessing and managing their data. This self-serve model amps up your trust credentials.
Meet Modern Trust Demands: Whether you’re dealing with B2B or B2C clients, our unified Trust Center meets today’s trust challenges head-on, efficiently and effectively.
Boost Trust Perception: When people can see your privacy policies and security measures clearly, they feel safer. It’s all about building confidence.

TrustArc Trust Center isn’t just for the privacy and legal eagles. We’ve designed it to support security, compliance, GRC, marketing, web development, and even product/IT teams. The result?

A smooth, hassle-free user experience that not only demonstrates your commitment to trust but also aligns with your brand values and supports scalable business growth.

In this era, trust is everything. And with a unified Trust Center, you’re not just keeping up; you’re leading the way.

The Trust Center Advantage

A guide to efficient compliance and trust enhancement through innovative information sharing.

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Build trust with a Trust Center

Discover a purpose-built “no code” online Trust Center that simplifies all aspects of public-facing trust and safety.

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