The pressure on privacy teams has reached a breaking point.
The world has moved from privacy programs being a best practice to being a board-level mandate, and the pace of change hasn’t slowed for a second. As new laws multiply and compliance demands intensify, organizations are realizing their privacy management platform must evolve just as quickly.
According to recent analysis from Privacy Laws & Business International, 172 countries now have data privacy laws in place, with an average of more than five new jurisdictions adopting legislation each year since 2020. The global momentum shows no sign of slowing. Regulators are spot-checking cookie banners, AI bills are multiplying, and private rights of action are making noncompliance riskier and more expensive than ever.
Meanwhile, privacy professionals are expected to keep their organizations compliant, resilient, and trustworthy with little more than spreadsheets, point solutions, and caffeine.
Something’s got to give.
Privacy teams aren’t slowing down. They’re being stretched thin by a world that never stops evolving.
Ready to escape the privacy patchwork?
See how TrustArc helps privacy teams replace fragmented tools with one intelligent, unified privacy management platform. Learn more about Arc.
The problem with today’s privacy management platforms
For years, privacy management platforms have been a patchwork of point solutions, each built to address a specific regulatory or operational need. The result? An environment where teams bounce between tools, manually piece together workflows, and burn valuable time just trying to find where things live.
Every new regulation seemed to inspire another product. One for cookie consent. One for DSRs. One for vendor management. Eventually, privacy programs became an ecosystem of siloed tools rather than an integrated operation system of actions.
Instead of empowering teams, the patchwork slowed them down.
And the stakes are only rising. Regulatory enforcement is tightening. Consumers are more privacy-conscious than ever. The explosion of AI, connected devices, and cross-border data flows adds new layers of complexity daily.
What privacy professionals need isn’t another tool to learn, but an intelligent environment that understands them, unifies their work, and helps them move faster with confidence.
A new era demands a new kind of privacy technology
Privacy teams today face an unprecedented convergence of pressures: evolving global laws, higher internal expectations, shrinking budgets, and a relentless pace of innovation. The result is stress, burnout, and a growing gap between what privacy leaders want to do—strategically guide data governance—and what they can do with the tools available.
That gap inspired a rethink of what a privacy management platform should be.
It’s time for platforms that reflect the way privacy professionals actually work: fast, focused, and forward-looking. Not software-centric systems that demand adaptation, but user-centric solutions that adapt to you.
That’s what led to the next generation of the TrustArc platform.
Arc is built around a simple but powerful idea: privacy should work the way privacy professionals work.
The TrustArc platform represents a fundamental shift toward intelligent, unified privacy management designed to deliver speed, scale, and savings.
Arc brings clarity and intelligence to every corner of privacy management, turning complexity into confidence.
Meet TrustArc: Designed for privacy pros, by privacy pros
TrustArc is a holistic privacy management platform powered by Arc Intelligence, TrustArc’s embedded, human-centered AI layer. It connects your favorite TrustArc applications, such as PrivacyCentral, Assessment Manager, and Cookie Consent Manager, into one seamless, intelligent workspace.
Instead of switching between interfaces, the TrustArc platform unifies workflows across your program, giving you an action-oriented homepage, a universal command bar, and real-time visibility into your compliance posture.
TrustArc isn’t about adding more. It’s about doing more with less friction.
The design philosophy is clear:
- User-centric, not software-centric
- Proactive, not reactive
- Unified, not fragmented
With Arc, privacy management becomes what it was always meant to be: an empowering, intuitive experience that mirrors the way experts actually work.
Discover how TrustArc reimagines privacy management.
Explore how TrustArc unifies your workflows, automates complexity, and delivers clarity across your entire program.
See how the platform worksIntroducing Arc Intelligence: privacy’s new power layer
At the heart of the TrustArc privacy management platform is Arc Intelligence, a contextual, explainable AI engine purpose-built for privacy. It’s designed to fit naturally into the daily workflow of privacy professionals, powering the platform with smart, transparent insights.
Arc Intelligence combines TrustArc’s 28+ years of privacy expertise, Nymity Research’s proprietary research database, and advanced language models to help teams analyze, automate, and act with confidence.
Unlike generic AI tools, Arc Intelligence:
- Understands global laws and frameworks across more than 1,000 regulations and 50,000 references.
- Provides full source citations so every answer is verifiable and defensible.
- Integrates directly with your live program data for contextual, actionable insights.
- Protects your data by ensuring customer information is never used to train models.
The result: faster, smarter privacy decisions without second-guessing.
Experience the intelligence behind Arc.
Learn how Arc Intelligence brings explainable, human-centered AI into every step of your privacy workflow.
Explore Arc IntelligenceWhat sets the TrustArc privacy management platform apart
Ask Arc: Your intelligent privacy assistant
Ask Arc isn’t a chatbot. It’s an expert partner designed to provide credible, contextual answers when you need them most. Built on Nymity Research and your live program data, Ask Arc lets you ask questions in plain language and receive credible, cited answers instantly.
Want to know which U.S. privacy laws apply to your company? Whether your French cookie banner is compliant? Or which vendors lack a signed DPA?
Ask Arc can answer all while citing the exact regulation, guidance, or data point that supports its response.
Ask Arc even supports voice input, file upload and analysis, and read-aloud results. Upload a screenshot of your cookie banner, and it’ll tell you what’s missing (for example, a reject-all button in France). This capability goes beyond automation to deliver true augmentation.
Ask Arc empowers teams to:
- Cut legal research time in half
- Improve accuracy and defensibility
- Reduce external counsel costs
- Onboard new hires faster
Quick Actions: Simplifying the complex
Think of Quick Actions as privacy’s version of “Command + Shift + Magic.” Whether you’re adding a vendor, updating a data inventory, or launching a cookie banner, Arc turns once-daunting tasks into simple guided workflows.
Arc Intelligence autofills known fields and reuses existing data, minimizing manual effort. Each workflow is designed to help you move fast and stay focused.
Quick Actions include:
- Create or update a cookie banner
- Create or update a vendor
- Add or update a risk score
- Create a DSAR form
It’s privacy program management at the speed of life.
Universal Command Bar: Where action meets intuition
“What would you like to do today?” That’s how Arc’s Universal Command Bar greets you. It acts as a natural language hub that routes you to tasks, research, Quick Actions, or the right TrustArc application.
No more guessing where to click. Just type or speak what you need, and Arc takes you there.
A new homepage built for clarity and confidence
TrustArc’s redesigned homepage serves as your mission control. It highlights what matters most, including tasks, notifications, Quick Actions, and the latest regulatory updates, all in a clean, modern interface.
You start every day oriented, informed, and ready to lead.
Evidence Library: Bringing order to your compliance universe
The Evidence Library serves as your single source of truth for documents, records, and assessments. It keeps your compliance data organized, searchable, and traceable while giving you full control over what information Arc Intelligence can access.
The benefit? Transparency meets trust. You decide what’s in play, ensuring your AI-driven insights are always grounded in verified, high-quality information.
Tasks & Notifications: Stay focused on what matters most
Stay effortlessly organized with a unified view of tasks and notifications across the entire TrustArc platform. You can filter by application, due date, and priority to focus on what needs attention first—whether that’s an upcoming assessment, a pending review, or an urgent compliance action.
By surfacing what’s important and when, Arc increases visibility and productivity, streamlines prioritization, and makes decision-making faster and more confident.
Why TrustArc: A new chapter in privacy platform technology
The TrustArc platform represents a generational leap for privacy leaders who are ready to elevate from compliance managers to strategic drivers. As a next-generation privacy management platform, it’s built on the vision that privacy should be proactive, intelligent, and inspiring.
And privacy leaders who’ve tested the privacy management platform are already feeling the difference.
Dominika Partelova, Senior Counsel and Global Data Protection Officer at Edgewell, described the shift this way:
“With the introduction of Arc, our daily workload feels like having a parallel conversation with a knowledgeable colleague and TrustArc customer service — not like managing a complex data integration tool. This AI enhancement has transformed automation from a rigid process into something interactive and intuitive.”
That clarity and ease of use extend to teams of all sizes. For Post Holdings, the value became obvious almost immediately.
JaNeen Allen, Senior Manager of Privacy/Cybersecurity Compliance, shared:
“Even after just a short time with Arc, it’s clear this will be a really useful tool for onboarding new team members faster and getting them up to speed. I can already see how it simplifies workflows and enhances our privacy tech. From speeding up vendor onboarding to surfacing what matters most, Arc will help me and my team work smarter.”
This is exactly what Arc was designed for: providing a platform that amplifies human expertise by removing the work that slows down strategic impact.
Privacy leaders are reshaping business strategy, steering innovation, and building trust in the AI era. TrustArc gives them the platform to do it faster, smarter, and with far more confidence.
As Beatrice Botti, SVP and Chief Privacy Officer at DoubleVerify, put it:
“Arc offers a glimpse into the future of compliance—thoughtful, efficient, and built for the way privacy teams operate. From what we’ve seen, it has real potential to meaningfully enhance how we work.”
Arc enhances the capabilities of privacy experts, empowering them to achieve more with greater clarity and control. This is the new standard: a modern privacy management platform built for today’s complexity and tomorrow’s possibilities.
Experience the future of privacy with TrustArc
TrustArc redefines what’s possible in an intelligent privacy management platform built for the way you work. Be the first to see how the TrustArc platform helps privacy teams move faster, simplify complexity, and turn compliance into confidence.
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