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Google CMP Partner

Google Consent Mode V2

Make compliance effortless with TrustArc Cookie Consent Manager, a Google-certified Consent Managed Platform (CMP) Partner. Ensure accurate measurement and audience targeting without compromising privacy.

Why Google Consent Mode V2?

Since March 2024, Google requires European and UK businesses to use Consent Mode V2. Without it, your ads and analytics lose critical audience and measurement capabilities. TrustArc makes compliance simple, so you can focus on performance, not penalties!

Google CMP Partner Benefits

  • Optimal performance

    When consent signals are accurately captured and transmitted, your performance thrives. Our certified Consent Management Platform (CMP), Cookie Consent Manager, ensures valid consent data is seamlessly passed to Google Ads and Analytics. This guarantees that your conversions, audience targeting, and reporting remain precise and uninterrupted, even in a dynamic privacy landscape.

  • Quick setup

    Achieve compliance with ease through our out-of-the-box consent banner. Designed to meet Google Consent Mode V2 requirements, our solution allows you to deploy and activate your campaigns smoothly from day one. Get continuous and compliant operation without delays.

  • Expert help

    As a Google-certified CMP partner, TrustArc provides dedicated support for Google Consent Mode and certification-related inquiries.

One of the standout improvements I’ve noticed recently is the increased flexibility in consent banner options. I’ve also seen better support for day-to-day consent management tasks — from configuring granular preferences to staying aligned with the latest regulatory changes.

As a data analyst, its easy integration with Google Tag Manager allows me to block the tags from firing easily if the consent is rejected by the user. TrustArc was supportive when DMA was passed. Provided all the support for Google consent mode integration.”

— Sachin S, Product Data Analyst

Certified. Compliant. Campaign-ready.

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