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EDAA Privacy Certification


Demonstrate privacy compliance for EDAA requirements

Meeting regulations, in addition to customer privacy expectations, necessitates understanding complex requirements. Navigating these requirements as online advertisers is imperative. Non-compliance can lead to hefty legal fees, fines, and lawsuits. Beyond the financial impact, organizations must consider lost brand trust and business opportunities.

EDAA (European Interactive Digital Advertising Alliance) Privacy Certification reduces privacy risks for any company doing Online Behavioral Advertising (OBA) in the EU market. Companies that complete certification receive a detailed report outlining our findings. The EDAA Trust Seal is awarded and demonstrates to regulators, partners, or consumers your compliance with privacy best practices in the EU for data collection.
TrustArc is an EDAA-approved certification provider, which will:

  • Protect your brand from privacy risks through detailed audits and certifications.
  • Minimize compliance risk by aligning your practices with EU self-regulatory criteria and best practices
  • Shorten sales cycle with new customers and deepen the trust in your existing business relationships

The EDAA in three phases

Assess your Privacy Program

Privacy assessments provide the information required to understand and remediate compliance risks. Our team guides you through the process, utilizing our proven methodology and powerful technology.


Privacy Review

The first step is to define the assessment scope by business units, product/service lines, and digital properties (websites, apps, cloud platforms). Our team works with your organization to efficiently guide the discovery of necessary information, including relevant data flows, and evaluating your privacy policies and practices against applicable standards.

Remediation and Certification

Based on the information gleaned from the assessment, our team supports you through the remediation process, supporting the implementation of your required changes.

Remediation and Validation

Our team assists with remediation steps, including recommending relevant TrustArc templates and process advice. We then validate that your privacy statements accurately reflect your updated privacy practices and are consistent with applicable standards.

TRUSTe Privacy Certification Seal

After completing the required changes, we authorize your use of the TRUSTe Certified Privacy Seal for display on approved privacy notices and digital properties linking to that notice. The seal is hosted and linked to a TRUSTe Validation Page to provide real-time verification along with an easy-to-understand consumer notice verifying your company meets globally recognized privacy requirements.

Ongoing Monitoring and Guidance

Searchable Audit Trail

All assessment work and supporting documentation is available in a searchable, central repository – providing a way to respond to inquiries and demonstrate compliance for internal/external audits.

Ongoing Monitoring and Guidance

TrustArc provides ongoing compliance monitoring throughout the term of the agreement. Need Guidance? Access our privacy experts for ongoing policy support along with educational webinars, events, whitepapers, and research.

As an OBA, show your commitment to privacy