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EDAA Privacy Certification


Demonstrate privacy compliance for EDAA requirements with an independent third party review and certification from TRUSTe.

Meeting regulations, in addition to customer privacy expectations, necessitates understanding complex requirements. Navigating these requirements is imperative because non-compliance can lead to hefty legal fees, fines, and lawsuits, as well as lost brand trust and business opportunities.

TRUSTe EDAA Privacy Certification

EDAA (European Interactive Digital Advertising Alliance) Privacy Certification reduces privacy risks for any company doing Online Behavioral Advertising (OBA) in the EU market. We are an EDAA-approved certification provider. Companies that successfully complete certification receive a detailed report outlining our findings and are awarded the EDAA Trust Seal to demonstrate to regulators, partners, or consumers compliance with privacy best practices in the EU for data collection.

This certification will:

  • Protect your brand from privacy risks through detailed audits and certifications, thus helping ensure compliance with self-regulatory frameworks
  • Minimize Compliance Risk by helping ensure your practices are aligned with EU self regulatory criteria and best practices, thus building trust amongst your partners who are more willing to work with you
  • Shorten sales cycles with new customers and deepens the trust in your existing business relationships

TRUSTe Certifications are conducted in three phases:

Assessment Phase

Privacy Assessments provide the information required to understand and remediate compliance risks. An experienced member of our Global Privacy Solutions team guides you through the process, utilizing our proven methodology and powerful technology.

Privacy Review

The first step is to define the assessment scope by business units, product/service lines, and digital properties (websites, apps, cloud platforms). A member of our Global Privacy Solutions team works with your team to efficiently guide discovery of necessary information, including relevant data flows and evaluation of your privacy policies and practices against relevant standards.

Findings Report

A findings report is delivered which includes a gap analysis, risk summary and remediation recommendations. The report outlines actionable steps required to achieve compliance.

Remediation and Certification Phase

Based on the information gleaned from the assessment, a member of the Global Privacy Solutions team guides you through the remediation process, helping to ensure required changes are completed.

Remediation / Validation

A member of the Global Privacy Solutions team assists with any necessary remediation steps, including providing relevant templates and process change advice. We then validate that your privacy statements accurately reflect your updated privacy practices and are consistent with applicable standards.

TRUSTe Privacy Certification Seal

After completing the required changes, we authorize your use of the TRUSTe Certified Privacy Seal for display on approved privacy notices and digital properties linking to that notice. The seal is hosted and linked to a TRUSTe Validation Page to provide real-time verification along with an easy-to-understand consumer notice verifying your company meets globally recognized privacy requirements.

Letter of Attestation

As proof of TRUSTe Certification, an official Letter of Attestation can be shared with your business partners, providing your organization with competitive differentiation.


Ongoing Monitoring and Guidance Phase

Searchable Audit Trail

All assessment work and supporting documentation is available in a searchable, central repository – providing a way to respond to inquiries and demonstrate compliance for internal / external audits.

Ongoing Monitoring and Guidance

Ongoing compliance monitoring is provided throughout the term of the agreement. Access to privacy experts is provided for ongoing policy guidance along with educational webinars, events, whitepapers, client advisories, privacy tips and research.

To see all TRUSTe Certifications and Assurance Services, visit Demonstrate Compliance.

Contact us today to learn more about EDAA Certification