Assurance & Certification

TRUSTe Data Collection Certification

Designed for advertising companies to provide a direct relationship with end users and their preferences, while demonstrating compliant data collection from websites, mobile applications, and online channels.

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Digital advertising compliance globally

Robust multi-framework standard

Based on self-regulatory principles for Online Behavioral Advertising and applicable to mobile devices, cross-app data, and mult-site data, this framework ensures organizations in the ad tech industry proactively adhere to industry standards.
Industry recognized credibility

Our established, industry-standard TRUSTe seal is one of the most recognized ways of demonstrating privacy compliance. Once certified, implement the seal easily on your digital properties (e.g., your website). Our seal has had 10s of billions of impressions and our team has completed over 10,000 certifications for global organizations.
Expert guidance and assistance

Our privacy experts work with you to uncover privacy compliance to find the operational solutions that fit your organization.

See the standard

Assurance process

Demonstrate privacy compliance, reduce risk, and build trust with an independent review powered by technology and delivered by privacy experts.

Discovery and evaluation

An experienced Global Privacy Solutions team member guides you through the assessment process, utilizing our proven methodology and powerful technology.
Remediation insights

We leverage our years of experience to provide you with remediation insights to complement the gap analysis provided. Complementary access to relevant and curated operational templates can simplify your certification process. We then validate your company’s privacy notices to ensure accurate reflection of your updated privacy practices and meet required standards.
Ongoing guidance and dispute resolution services

TRUSTe will conduct ongoing compliance monitoring during the certification period, including an annual review. Utilize our third party dispute resolution service to mediate privacy issues.
Gap analysis

Get a report with gap analysis and actionable recommendations for compliance. Enhance your privacy posture with essential steps.
Accessible audit trail

Use TrustArc’s platform to access a complete audit trail, combining assessment tasks and supporting documentation. Streamline inquiry responses and maintain audit compliance.

What you get

Letter of Attestation

Leverage an official letter of Attestation for transparent regulatory compliance, bolstered stakeholder communication, and impactful third-party assurance, enhancing your organization’s competitive edge.

TRUSTe certified privacy seal

Authorized use of the TRUSTe Certified Privacy seal of display on approved privacy notices and digital properties. The seal is hosted and linked to a TRUSTe Validation Page to provide real-time verification along with an easily understood consumer notice on your certification.

Dispute Resolution

Use our Dispute Resolution Service to resolve privacy issues with your users. Our TRUSTe program manages thousands of requests globally each year. Embed the TRUSTe Privacy Feedback Button to enable instant consumer interaction.

Certification Pillars

Assessment Pillar	Description
Data Necessity	Optimize data value by collecting and retaining only the data necessary for strategic goals. Leverage anonymization, de-identification, pseudonymization, and coding to mitigate data storage-related risks.
Use, Retention, and Disposal	Ensure data is used only as legally permissible and solely for purposes that are relevant to and compatible with the purposes for which it was collected.
Disclosure to Third Parties and Onward Transfer	Preserve the standards and protections for data when it is transferred to third-party organizations and/or across country borders.
Choice and Consent	Enable individuals to choose whether personal data about them is processed. Obtain and document prior permission where necessary and appropriate, and enable individuals to opt out of ongoing processing.
Access and Individual Rights	Enable individuals to access information about themselves, to amend, correct, and as appropriate, delete information that is inaccurate, incomplete, or outdated.
Data Integrity and Quality	Assure that data is kept sufficiently accurate, complete, relevant, and current consistent with its intended use.
Security	Protect data from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.
Transparency	Inform individuals about the ways in which data about them are processed and how to exercise their data-related rights.
Reporting and Certification	Demonstrate the effectiveness of the program and controls to management, the Board of Directors, employees, customers, regulators, and the public.
Resource Allocation	Establish budgets, define roles and responsibilities, and assign personnel sufficient to operate the privacy program on an ongoing basis.
Processes	Establish, manage, measure, and continually improve processes, including a privacy complaint-handling process with alternative dispute resolution where needed.