October Event Spotlight

TrustArc regularly attends and hosts events around the world and online – please visit us at one or more of the following events.

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CCPA & Privacy Summit, presented by Intel®, Microsoft, IntraEdge, Truyo, TrustArc, and DLA Piper
October
Los Angeles, San Francisco, Boston

An intimate series of forums to discuss the impact of the new privacy regulations and get expert help on how to operationalize your compliance.

> Request a seat by emailing Mary Anne Timothy here

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Compliance Week Webinar: Managing Cookie Consent and Cookie Audits for GDPR and CCPA Compliance
October 1 @ 11am PT | 2pm ET | 6pm BST
Online Webinar

As consumers’ awareness of the use of cookies and similar tracking technologies has begun to soar, global lawmakers and regulators have taken a keen interest in how companies are using website and mobile tracking – particularly in the area of consent. This has evidenced itself through enforcement actions, new EU supervisory authorities’ guidance and stark warnings of changes to come.  

Relatedly, new laws like the California Consumer Privacy Act (CCPA) will afford consumers the right to opt-out of the “sale” of their personal information to third parties, prompting updates to traditional consent practices in the US. With this new normal in mind, it’s important for organizations to understand where changes may be needed to their data governance, website and supply chain practices.

Join us on this webcast, where we’ll discuss:

  • An overview of the mechanics of online advertising, and the latest regulatory guidance in the cookie consent and digital ads spaces;
  • Website changes that can increase compliance with CCPA and other US state privacy laws;
  • Best practices for publishers and advertising ecosystem participants in transparency, documenting legal bases, treatment of special category data, “cookie” consent exceptions, and more; and
  • A real-world use case of sound website cookie consent practices.

TrustArc Senior Counsel Darren Abernethy will be the speaker for this webinar.

> Register here

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GBI CISO Event
October 10
The Ritz-Carlton, Half Moon Bay

The CISO Event brings together security leaders from across the public, large enterprises & mid-market sectors, providing you with a strategic and practical toolkit to help drive transformation including:

  •         A full day of leading CISO’s discussing the latest industry trends
  •         Keynotes, panel debates and roundtable sessions led by visionaries within security
  •         First-hand case studies on the challenges facing security
  •         Fantastic networking opportunities with peers throughout the day

TrustArc is sponsoring and exhibiting at this event. TrustArc Director, Privacy Consulting, K Royal will be speaking at this event.

> Learn more here

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IAPP & TrustArc Webinar 
How Privacy Tech Is Bought and Deployed
October 15 @ 7:30am PT | 10:30am ET | 3:30pm BST
Online Webinar

For the second year running, the IAPP, together with TrustArc, surveyed 345 privacy professionals around the globe to gain an understanding of how privacy technology products are purchased and deployed within an organization. Since 2017, the IAPP has mapped out the privacy tech marketplace through the IAPP Privacy Tech Vendor Report, which identifies 10 categories of products. Like the 2018 survey, results this year shine a light on which products are in use and under whose budget privacy tech purchases are made, as well as other budgetary and purchase-decision-making insights.

What you’ll learn:

  • What technology is truly in use versus what is still far from the mainstream.
  • Which tools are better suited to reside within the privacy office rather than being housed in IT or infosec.
  • How technologies with built-in security applications fare against newer privacy-office-specific solutions.
  • Which technologies are most likely to be found on major organizations’ purchase requests this year.

TrustArc is sponsoring this webinar. TrustArc SVP Privacy Intelligence and General Counsel will be speaking on this webinar.

> Register here

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Privacy + Security Forum
October 15 – 16
Washington DC

Privacy + Security Forum brings together Privacy Professionals, Security Professionals, Chief Information Officers, Attorneys, and other professionals together in Washington DC for powerful sessions and workshops. TrustArc is sponsoring, speaking and exhibiting at Privacy + Security Form. 

TrustArc Senior Counsel will be a panelist on the “Demystifying the Role of AI in Privacy Management” session. 

TrustArc Director, Privacy Consulting, K Royal will be a panelist on the “The Tale of Multi-Jurisdiction Privacy Laws” session.

TrustArc Senior Global Privacy Manager Edward Hu will be a panelist on the “Developing a Tailored Privacy By Design Program to Fit Your Corporate DNA” session.

Stop by the TrustArc exhibit space for a demo of the powerful TrustArc Platform!

> Learn more here

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Privacy Insight Series Webinar
Maximizing the ROI of Privacy Technology in Your Organization
October 23 @ 9am PT | 12pm ET | 4pm GMT
Online Webinar

> Register here

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EDAA Summit
October 24
London

TrustArc is a proud sponsor of the EDAA Summit. 

TrustArc Senior Counsel Darren Abernethy will be a panelist on “The Empire Strikes Back: Europe and the Future of Data Protection” session at 15:15. 

> Learn more here 

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IAPP ANZ Summit
October 29 – 30
Sydney, Australia

TrustArc is excited to sponsor, speak and exhibit at the upcoming IAPP ANZ Summit. This annual summit brings together privacy professionals from around the world to gather local and global perspectives on privacy regulations, and take advantage of the opportunity to network with fellow privacy professionals from Australia, New Zealand and beyond.

TrustArc SVP Privacy Intelligence and General Counsel Hilary Wandall will be a keynote panelist during the closing general session on 30 October at 9:00.

TrustArc Consultant Annelies Moens will be speaking on “AI – What’s the Drama? Applying Accountability to New Tech” on 30 October at 11:30.

Stop by the TrustArc table to say hello! 

> Learn more here

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September Event Spotlight

TrustArc regularly attends and hosts events around the world and online – please visit us at one or more of the following events.

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CCPA & Privacy Summit, presented by Intel®, Microsoft, IntraEdge, Truyo, TrustArc, and DLA Piper
September
Houston, Dallas, Costa Mesa, and Palo Alto 

An intimate series of forums to discuss the impact of the new privacy regulations and get expert help on how to operationalize your compliance.

> Request a seat by emailing Mary Anne Timothy here

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IAPP Data Protection Intensive: Deutschland 2019
September 18 – September 19
Munich

Attendees will explore how to manage a privacy program, how global developments and regulations could impact your work, and hear candid discussions with German DPOs, plus federal and Bavarian DPAs. The conference will include a strong roster of expert faculty representing legal, technical, regulatory, compliance, and marketing disciplines, to address the very latest developments in data privacy taking place locally, regionally and around the world. 

TrustArc will be sponsoring and exhibiting at IAPP Data Protection Intensive. Stop by booth #6 to say hello! 

> Learn more here

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TrustArc & RADAR Welcome Party during Privacy. Security. Risk. 2019 
September 23 | 6:30pm to 9:30pm
The Cosmopolitan, Las Vegas

Back by popular demand, TrustArc and RADAR are once again hosting a welcome reception at IAPP Privacy.Security.Risk 2019 in Las Vegas!

The reception will take place at the speakeasy-inspired Barbershop located within the Cosmopolitan, minutes away from the conference exhibit hall. Don’t miss this opportunity to network over a swanky cocktail at one of the hottest spots in Vegas.

> Contact your TrustArc Representative

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IAPP Privacy. Security. Risk. 2019 
September 23 – September 25
Las Vegas 

The greatest data-driven products and services aren’t great until privacy is part of the equation. Come to IAPP Privacy. Security. Risk. 2019 and see how privacy and technology can work together to make innovation and data protection synonymous.

Join us in Las Vegas for a packed agenda of breakout sessions and workshops on privacy-technology convergence, insightful keynote speakers, outstanding networking opportunities, and training for career advancement. Speakers will tackle topics ranging from artificial intelligence to the Internet of things at a practical, operational level. Learn solid fundamentals such as key indicators for managing risk and conducting effective privacy impact assessments (PIAs). Move on to advanced subjects like privacy by design, artificial design, preventing “dark” data and more.

TrustArc SVP Products Michael Lin will be speaking on “Simplifying Privacy Compliance with the TrustArc Platform” on the Little Big Stage on 9/23 at 6pm. 

TrustArc SVP Privacy Intelligence and General Counsel Hilary Wandall will be speaking on “Demystifying the Role of Automated Intelligence in Privacy Management” on 9/24 at 2:45pm.

TrustArc will be sponsoring, speaking and exhibiting at Privacy. Security. Risk. 2019. Stop by booth #205 for a demo of the TrustArc Platform or schedule a demo here

> Learn more here

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TrustArc Privacy Insight Series Webinar
Leveraging the Power of Automated Intelligence for Privacy Management
September 26 @ 9AM PT / 12PM ET / 4PM GMT
Online Webinar

With the increasing prevalence of privacy technology, how can the privacy industry leverage the benefits of artificial intelligence and machine learning to drive efficiencies in privacy program management? Many papers have been written on managing the potential privacy issues of automated decision-making, but far fewer on how the profession can utilize the benefits of technology to automate and simplify privacy program management.

Privacy tools are starting to leverage technology to incorporate powerful algorithms to automate repetitive, time-consuming tasks. Automation can generate significant cost and time savings, increase quality, and free up the privacy office’s limited resources to focus on more substantive and strategic work. This session will bring together expert panelists who can share examples of leveraging intelligence within a wide variety of privacy management functions.

Key takeaways from this webinar:

  • Understand the difference between artificial Intelligence, machine learning, intelligent systems and algorithms
  • Hear examples of the benefits of using intelligence to manage privacy compliance
  • Understand how to incorporate intelligence into your internal program and/or client programs to improve efficiencies

>  Register here 

IAPP & TrustArc Research: Part I – The Growing Demand for Privacy Technology Solutions

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The increasing complexity of conducting business in the digital world has resulted in the need for organizations to adopt solutions that demonstrate compliance. Consumers care now more than ever what happens with their data when they use these services. The seemingly never ending announcements of global privacy frameworks make matters even more challenging (and dare we say it, costly). The old days of spreadsheets and Word documents are simply not up to the demands of the modern digital ecosystem.  

For the second year running, the IAPP together with TrustArc surveyed 345 privacy professionals around the globe to gain an understanding of how privacy technology products are purchased and deployed within an organization. In this 3-post blog series, we will discuss the findings of this data and how you can use these data points in your organization. 

Similar to last year’s survey, it is clear that certain technologies belong to the information technology and information security side of the organization, while others clearly fall under the privacy team’s domain. Perhaps the most notable finding from this report is that privacy and data protection professionals increasingly have input into certain privacy technology purchases, though they often have less budgetary control. Of all 11 categories of products surveyed, these privacy teams are most interested in data mapping and data flow management, privacy program management, legal updates, and individual rights management. In fact, the survey showed that these were the top 4 privacy tools that privacy teams specifically planned to purchase within the next 12 months. 

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In line with last year’s results, enterprise-wide technologies that increase security or affect an organization’s IT architecture have a more mature standing in the marketplace. A vast majority of respondents have purchased, tested and implemented network activity monitoring and secure enterprise communications and thus have no plans to purchase such tools in the near future. Mimicking the trend of security, privacy tools may are speculated to grow with adoption over the next several years. 

The biggest driver for privacy tech adoption is the need to demonstrate compliance. With the arrival of the EU General Data Protection Regulation and other more recent privacy laws, including the California Consumer Privacy Act, the need to demonstrate compliance has grown in significance in the last year. This is only the beginning of regional regulations on privacy. In order to keep up with the quickly growing list of laws and regulations, organizations will require technology that offers scalability and efficiency, while guiding them toward privacy compliance. 

In Part II of this series, we will discuss how top technology choices compare by the IT office and the Privacy office as well as deployment strategy across top privacy tools. 

Learn more about how your peers are buying and deploying privacy technology by downloading the report.

 

New IAPP and TrustArc Benchmarking Research Highlights Growing Demand for Technology Solutions to Help Organizations Keep Pace With New Privacy Laws

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TrustArc and the International Association of Privacy Professionals (IAPP) has announced the results of new research that examined how privacy technology is bought and deployed to address privacy and data protection challenges. Findings show that products that help businesses discover and map data flows top the list of purchase plans and that the privacy team is playing a larger role in privacy tech purchasing decisions as organizations navigate a complex field of regulations.

“As the number of privacy regulations grows, organizations must contend with the complexity of managing an increasingly fragmented privacy regulatory landscape,” said Chris Babel, CEO, TrustArc. “These rapid regulatory changes make cross-regulation management more difficult. As a result, organizational leaders are purchasing technology that can streamline the process of building global privacy compliance at scale, while turning more to privacy and data protection professionals for purchase input.”

The increasing complexity of business in the digital world, coupled with a growing list of global privacy frameworks, has increased the need for organizations to adopt solutions that demonstrate compliance and are scalable and efficient. With the entry of GDPR last year, privacy technology solutions were pushed into prime time. Not only do privacy professionals need tools to organize and record data mapping and inventory exercises, as well as systems for conducting privacy impact assessments, they also increasingly require support with consent management, cookie compliance and data subject access requests (DSAR). The latter is becoming increasingly critical with the impending implementation of the California Consumer Privacy Act (CCPA).

“This survey encapsulates the priorities and decision-making process organizations are pursuing to ensure ingrained privacy and compliance,” said Trevor Hughes, CIPP, CEO, IAPP. “By providing a better understanding of the practices followed across the industry, the survey results can help organizations benchmark, budget, and plan for how to use and deploy technology to enhance their privacy programs.”

Key findings from the survey include:

Data mapping, data discovery, assessment management, and individual rights are top growing privacy tool categories:

  • The top purchase plans for the next twelve months include Data Mapping / Flow (24%), Data Discovery (23%), Assessment Management (20%) and DSAR / Individual Rights (18%).
  • Compared to last year’s survey, demand for Privacy Legal Updates and Information Management solutions has grown by 5%.
  • Survey results showed similar privacy tech-purchasing habits among companies, regardless of size or whether in highly regulated (e.g., financial and health) or non-regulated industries.

Privacy department plays large role in purchase process:

  • Privacy teams are the leading decision input for 9 of the 11 tool categories; The top four include Program Assessments (37%), Legal Updates (36%), Data Mapping (31%), and Individual Rights (31%).
  • Privacy teams are the top budget sources for Privacy Assessment (51%), Privacy Legal Updates (45%), Individual Rights (41%), Data Mapping (35%), and Data Subject Consent (34%) tools.

To download the complete findings, click here.

About the Research

The survey was fielded in March 2019 to the IAPP’s Daily Dashboard newsletter, which reaches 46,000 subscribers from around the globe. The results are based on the response from 345 privacy professionals (primarily in-house, consultants and legal) based in the U.S. (45%), EU/Non-UK (28%), UK (12%), Canada (6%), Asia Pacific (5%) and Other (5%). While all key industry sectors were represented among the respondents, the five top industries were software and services (17%), consulting services (13%), legal services (10%), health care/pharmaceutical (8%) and financial services (6%).

The eleven technology categories surveyed were: Network activity monitoring, Secure enterprise communications, Website scanning and cookie compliance, Privacy legal updates and information management, Incident response, Privacy program assessment and management, Data mapping and data flow, DSAR/individual rights management, Data subject consent, Personal data discovery, and De-identification/pseudonymity.

About TrustArc

TrustArc, the leader in privacy compliance and data protection for over two decades, offers an unmatched combination of innovative technology, expert consulting and TRUSTe certification solutions, that together address all phases of privacy program management. The TrustArc Platform, fortified over eight years of operating experience, across a wide range of industries and client use cases, along with our extensive services, leverage deep privacy expertise and proven methodologies, which have been continuously enhanced through thousands of customer engagements. Headquartered in San Francisco, and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk and build trust. For more information, visit the TrustArc website, blog and LinkedIn.

About the IAPP

The International Association of Privacy Professionals is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for-profit organization that helps define, support and improve the privacy profession globally. More information about the IAPP is available at iapp.org.

May Event Spotlight: IAPP Global Privacy Summit, Data Protection World Forum Webinar, IAPP Webinar, CCPA PRIVACY SUMMIT, European Data Protection Days, Privacy Insight Series Webinar, TrustArc Workshop, and GDPR Salon

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TrustArc regularly attends and hosts events around the world and online – please visit us at one or more of the following events.

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IAPP Global Privacy Summit
Washington DC
May 1 – May 3

The IAPP Global Privacy Summit 2019 gathered more than 3,600 professionals from around the world for an outstanding program with a truly global focus. Four days of education, guidance, inspiration and connections focused on the big picture of data protection.

Thank you to everyone who came out and joined us at our TrustArc / RADAR Welcome Party, stopped by booth #203 to say hi or attended one of our panels:

  • Michael Lin, SVP Product Management, spoke on “Simplifying Privacy Compliance with the TrustArc Platform”
  • Josh Harris, Director, International Regulatory Affairs, spoke on “A Convention 108-CBPR Guide to Trans-Border Data Flows”
  • Hilary Wandall, SVP, Privacy Intelligence and General Counsel, spoke on “GDPR, CCPA and Beyond – Benchmarking Data Across Regulation Compliance”

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TrustArc / Data Protection World Forum Webinar
Consent & Legitimate Interest: The Continuing Debate
May 14 @ 2PM BST | 6AM PT
Online Webinar

TrustArc is co-hosting a one hour webinar with the Data Protection World Forum about managing consent and legitimate interest. Indeed, the GDPR has raised the bar with new requirements on companies to justify their use of EU personal data. And while relying on consent is not the only legal option available, it’s successfully put GDPR at the top of every inbox as consumers were submerged in emails from companies urging them to “stay in touch” or “not miss out”.

With a divergence of opinion, consent management remains a hot topic and has generated a lot of questions and uncertainty. Legitimate Interest is an equally valid legal basis for processing personal data, however this remains a grey area for many companies.

The experts on this webcast will cover:

  • The most recent guidance from regulators on seeking consent
  • The fundamentals of Consent Management
  • Sample consent forms, legitimate interests assessments and other best practice examples
  • Use cases of Legitimate Interest & limitations
  • Industry response to new regulations – how has marketing changed?

> Register here

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IAPP Webinar with RADAR and TrustArc
GDPR: Where Are We Now?
May 16 @ 8AM PT | 11PM ET | 4PM GMT
Online Webinar  

Ever find yourself thinking about what you were doing this time last year? Many professionals often dedicate time at some point throughout the year to reflect on the previous 12 months and think through achievements, progress that has been made, and sometimes things to continue improving upon. With the first anniversary of the EU General Data Protection Regulation just around the corner, it feels like a natural time to stop and take a look at how the privacy landscape has evolved since May 25, 2018, and how compliance with the GDPR breach notification requirements has impacted our work, our organizations and, of course, how it has influenced other breach notification regulations, such as the California Consumer Privacy Act (CCPA).

This webinar will review:

  • How compliance with the GDPR has impacted privacy professionals’ work and our organizations.
  • Overview of the GDPR benchmarking data from the past year to uncover trends and key observations.
  • The impact the GDPR has had on influencing newer regulations, such as CCPA and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), as well as a look into other emerging GDPR-like regulations.
  • Strategies for building and implementing a comprehensive and best-in-class program that addresses all phases of privacy management.

> Learn more here

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The CCPA PRIVACY SUMMIT presented by Intel®, Microsoft, Truyo, TrustArc, and IntraEdge
New York, Los Angeles & San Francisco
May

The GDPR fundamentally changed the data privacy landscape, but that was just the beginning. The California Consumer Privacy Act (CCPA) firmly plants similar rights in the US market. It’s time for a paradigm shift in the way we manage data – join the conversation to uncover what this means for your organization.

The CCPA & PRIVACY SUMMIT features rich content from privacy leaders in an intimate forum over an elegant lunch.

> Request a seat by emailing Mary Anne Timothy here

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European Data Protection Days – Euroforum
Berlin
May 20 – May 22

The GDPR is the most important change in data privacy for more than 20 years. In May 2019, we will discuss the GDPR’s impact on business one year on. The EDPD Conference will provide you with all the important news, experiences and updates for your international privacy business in high quality.

TrustArc will be speaking on “Your GDPR compliance: who will question it first?” on May 21 at 15:10.

Stop by the TrustArc booth to learn how TrustArc solutions can help your company simplify privacy compliance!

> Learn more here

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Privacy Insight Series Webinar
Putting your Data Inventory to Work: Getting a Return on your Investment
May 22 @ 9AM PT | 12PM ET | 5PM GMT
Online Webinar  

GDPR forced companies to invest in building a data inventory and developing a fundamental understanding of how their data flows through their organization. But what’s next? How can you use the inventory in your day-to-day job? Is this just a compliance exercise or can you really get a return on this investment to improve your business? Join this webinar to understand how you can leverage your data inventory to manage risk, respond to subject access requests, manage international data flows, and govern your program.

This webinar will review:

  • How the data inventory can help meet CCPA ‘Look Back’ requirements
  • Using your data inventory to accelerate DSAR response-time
  • How to create and use data maps and visualizations

> Register here

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TrustArc Workshop
Amsterdam
May 23

The GDPR Privacy Management Workshop offers practical advice by privacy experts on how to make the next phase of the GDPR implementation operational within your organization. The workshop will review how to both maintain and demonstrate compliance using advanced privacy technology tools.

> Contact us to learn more.

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GDPR Salon
Brussels
May 24

GDPR Salon is the collaboration of the Privacy Salon, CPDP, VUB, LSEC and VVSG and is organized under the patronage of the Belgian DPA. Exactly one year after the GDPR, it’s time to take a look at the experience and insights gathered from different stakeholders in public and private sector. On May 24th, the GDPR Salon will showcase the latest innovations, software tools and training opportunities, with panel sessions on the most pressing GDPR topics and several networking opportunities to talk to experts.

Stop by the TrustArc booth to learn how TrustArc solutions can help your company simplify privacy compliance!

> Learn more here

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