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Assurance and Certification Program Standards

Our privacy Assurance and Certification programs help organizations demonstrate compliance


Creating Consistency With the TrustArc Framework

TRUSTe LLC (TRUSTe), a subsidiary of TrustArc, offers a set of privacy assurance programs that enable organizations that collect or process personal information to demonstrate responsible practices consistent with regulatory expectations and standards for privacy accountability.


The programs are developed using both the TrustArc Privacy & Data Governance Accountability Framework standards and the unique regulatory requirements which a program is based on.


The Framework is based upon globally recognized laws and regulatory standards, such as:

  • EU General Data Protection Regulation (GDPR)
  • ISO 27001
  • U.S. Health Insurance Portability and Accountability Act (HIPAA)
  • OECD Privacy Guidelines
  • APEC Privacy Framework

    See how a framework-based certification can amplify your privacy operations and demonstrate compliance.

    TRUSTe Seal

    Assurance Program Governance Standards

    All companies participating in an Assurance or Certification program must comply with the Assurance Program Governance Standards in addition to the standards relating to the program they are participating in (e.g. Privacy Shield, APEC CBPR).

    Certification Standards

    Program Name
    Our program designed to ensure the continued free flow of personal information across Asia-Pacific Economic Cooperation member country borders, while establishing meaningful protection for the privacy and security of personal information – this is a certification for data Controllers.
    This program is designed for Processors to demonstrate their ability to support data Controllers in compliance with the APEC CBPR and help Controllers identify qualified and accountable Processors.
    This program is designed to enable organizations to demonstrate that their privacy and data governance practices for personal information comply with global industry the standards such as FIPPs and OECD guidelines.
    This program is designed to help companies conducting Online Behavioral Advertising (OBA) in the EU certify their practices and display the European Interactive Digital Advertising Alliance (EDAA) trust seal.
    This program applies to companies who help optimize or serve online advertisements. It provides ad companies - who lack a direct relationship with an individual a way to demonstrate they use data collected from websites, mobile app, or other sources in this manner that respects an individual's preference.

    Verification & Validation Standards

    Program Name
    This program is useful for companies interested in providing an independent demonstration of their GDPR compliance. Validation is available at the privacy practice or entire program level.
    This program is designed for organizations interested in maintaining demonstrable evidence of their compliance with EU-U.S. Privacy Shield principles. International Privacy standards align directly with those outlined in Privacy Shield.
    EU-US and Swiss-US Privacy Shield

    This program is designed to enable organizations to assess and obtain verification from an outside compliance reviewer, that their privacy and data governance practices comply with the principles in the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks.
    We’re With You at Every Stage of Your Certification


    Get up and running quickly with our team of privacy experts. They’ll work with you to identify a certification or assurance solution that addresses your needs



    As you begin to assess your privacy practices TrustArc can help you identify and remediate your activities, as you close your compliance gaps



    As your company continues to grow and transform, we stay in step with your operations— to provide continued evidence of privacy activities, ensuring your TRUSTe seal is maintained

    What You Get When You Certify With Us

    Our people support your people. Our team offers an effective combination of broad industry expertise and deep regulatory knowledge to help you demonstrate a differentiated privacy program.

    Get up and running quickly. We’ll work with you to efficiently kick-off a certification that will begin demonstrating compliance commitments.

    Improve your existing documentation. We use regulation-aligned templates, built by our team of experts augment your existing policies and procedures.

    Evidence of your privacy efforts. Displaying the trusted privacy seal on your website demonstrates your industry leadership and dedication to data protection.

    Not Sure What Assurance You Need? We Can Help.