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A Marketer's Life Beyond Third-Party Cookies

8 Strategies for Marketers in a Consumer First Privacy Landscape

Tracking and targeting have become mainstays in the digital playbook. But they will soon get much more difficult. As the end of third-party cookies nears and more consumers demand to know how their data is used, foundational marketing tactics will make a comeback. While some marketers are dreading the day, you can be ready with strategies that balance using data with respecting consumer privacy.

Key takeaways include:
  • Why is the absence of third-party cookies a good thing for both marketers and consumers?

  • How can you effectively use the data you collect with consent?

  • What tactics can marketers use to create personalized campaigns and meaningful relationships with consumers?

Data collection or targeted marketing practices that lack clarity and transparency are often a red flag for consumers.

The end of third-party cookies doesn’t mean the end of personalization

Giving consumers more control over their data results in a relevant customer experience and a more personalized brand-to-customer relationship. Organizations should see privacy less as a barrier and more as an upside for its trust-earning potential.

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