The Intent Data Playbook: How High-Growth Teams Are Using AI to Build Pipeline, Without the Hidden Risks

AI has made it easier than ever to know who’s in-market, what they care about, and when to reach out. The teams winning in 2026 aren’t just using more intent data, they’re using it smarter.

Intent and enrichment data have become the fuel for a new kind of go-to-market motion: one where AI drives intelligent automation, prioritizes the right accounts at the right moment, and removes the manual work that slows revenue teams down.

But as the tools get more powerful, so does the gap between teams building durable pipeline and those quietly accumulating legal and reputational exposure they don’t even know about yet.

Join Warmly and TrustArc for a practical playbook on how to get the most out of intent-driven GTM, and how to make sure it holds up.

In this session, we’ll cover:

• How AI is transforming the demand gen and marketing playbook using intent and enrichment data as the engine
• What the highest-converting signals look like in today’s AI-driven sales environment
• The specific points in the GTM workflow where compliance risk tends to quietly creep in
• A simple framework for aligning marketing, sales, and legal before it becomes a problem

If you’re in revenue, marketing, or operations and you’re using AI to drive pipeline, this session will help you move faster and with more confidence.

This webinar is eligible for 1 CPE credit.

By registering for this webinar, you agree that your information may be shared with our partner, Warmly.

Webinar Speakers

Joanne Furtsch VP, Knowledge & Global DPO, TrustArc

Val Ilchenko General Counsel & Chief Privacy Officer, TrustArc

Beth Sipula Director