Consumer Expectations vs Corporate Realities on Data Broker Use

Most consumers believe they’re making informed decisions about their personal data—adjusting privacy settings, blocking trackers, and opting out where they can. However, our new research reveals that while awareness is high, taking meaningful action is still lacking. On the corporate side, many organizations report strong policies for managing third-party data and consumer consent yet fall short when it comes to consistency, accountability and transparency.

This session will explore the research findings from TrustArc’s Privacy Pulse Survey, examining consumer attitudes toward personal data collection and practical suggestions for corporate practices around purchasing third-party data.

Attendees will learn:

• Consumer awareness around data brokers and what consumers are doing to limit data collection
• How businesses assess third-party vendors and their consent management operations
• Where business preparedness needs improvement
• What these trends mean for the future of privacy governance and public trust

This discussion is essential for privacy, risk, and compliance professionals who want to ground their strategies in current data and prepare for what’s next in the privacy landscape.

This webinar is eligible for 1 CPE credit.

Webinar Speakers

Paul Iagnocco Head, Customer Enablement & Principal, Data Privacy, TrustArc

Gary Edwards Co-Founder and Principal, Golfdale Consulting