In response to increasing threats to consumer privacy, TRUSTe, the recognized authority on privacy best practices on the Internet today, announced the completion of its first round of financing from Accel Partners, a leading Silicon Valley venture firm. The investment will enable TRUSTe to create state of the art monitoring systems to stay ahead of technology advances with new tools, products and best practices that facilitate trust between businesses and consumers.

This strategic investment will allow TRUSTe to expand its market reach, offer new and innovative services, and respond to growing online privacy threats from technologies such as phishing, adware and spam. It will also enable TRUSTe to address emerging issues such as behavioral targeting, social networking, and mobile location-based services.

– Posted by Fran Maier, CEO, TRUSTe