Easily honor customer privacy preferences, at every touchpoint
Put your customers first with customizable privacy experiences, enforced across your entire marketing and vendor ecosystem and across all your applications, domains, mobile apps, and connected TV.
Cross-channel customer consent preference management is challenging
When you’re connecting with customers across multiple brands, mobile apps, and websites, using a variety of marketing applications can be time-consuming. Consent management — including collecting, syncing, and processing constantly real-time customer privacy preferences — can quickly become unsustainable. And no matter how much time and effort you put into it, just one quick misstep can destroy a customer’s trust, driving up opt-outs or leading to lost business.
Streamline and simplify with a single, convenient consent repository with TrustArc’s Consent & Preference Manager
TrustArc Consent & Preference Manager makes keeping up with customer privacy choices easy with a user-friendly transparent preference center.
Using a single, centralized repository of current customer preferences, it’s easy to track active consent across multiple brands and digital experiences, across a broad range of opt-in and opt-out types, including email, mobile, third-party systems, and targeted advertising and profiling.
Utilize Rapid API integrations for consent preferences and data subject details with your third-party apps.
Your direct path to customer trust
Beyond making it easier for you to protect customers’ online privacy, TrustArc’s Consent & Preference Manager makes it easy to collect, sync, and process customer privacy choices and first-party data across your marketing channels.
Allowing customers to view their entire consent history and modify their preference at any time, allows you to build a foundation of trust that will keep them around for the long term.
Customer experience meets privacy compliance
Compliant processing of customer choices
Count on dynamic intake forms and consent prompts to help you comply with changing privacy regulations and laws around the globe (e.g. CCPA, GDPR, LGPD, PIPEDA, UK DPA, ePrivacy, GPC, and more). Role-based access, anonymization, and pseudo-anonymization of data ensure secure handling of consent activity.
Responsive customer experience
Personalize forms and prompts to increase opt-ins and build loyalty — and then follow through with full transparency, including customer access to consent histories. Branding and set-up is easy with drag and drop interface and customization templates or choose to implement your own custom CSS – with a turnkey implementation.
Regulatory compliance and audit trails
Easily export and share reports including audit trails for compliance. Track history of consent preferences and overall consent trends in a central location.
Personalized data subject values
Leverage magic links to personalize consent forms for each consumer, specific for each data subject type, ensuring the user doesn’t have to provide their details again and cannot submit consents for someone else.
Compliant processing of customer choices
Count on dynamic intake forms and consent prompts to help you comply with changing privacy regulations and laws around the globe (e.g. CCPA, GDPR, LGPD, PIPEDA, UK DPA, ePrivacy, GPC, and more). Role-based access, anonymization, and pseudo-anonymization of data ensure secure handling of consent activity.
Responsive customer experience
Personalize forms and prompts to increase opt-ins and build loyalty — and then follow through with full transparency, including customer access to consent histories. Branding and set-up is easy with drag and drop interface and customization templates or choose to implement your own custom CSS – with a turnkey implementation.
Regulatory compliance and audit trails
Easily export and share reports including audit trails for compliance. Track history of consent preferences and overall consent trends in a central location.
Personalized data subject values
Leverage magic links to personalize consent forms for each consumer, specific for each data subject type, ensuring the user doesn’t have to provide their details again and cannot submit consents for someone else.
real time, with Rapid API. You can also choose to use REST APIs for seamless integration.
Putting customers first pays
If you’re concerned about the risk of losing customers to consent management challenges, turn that risk into an opportunity to keep current customers and win new ones, with TrustArc Consent & Preference Manager.