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Consent & Preference Manager

Capture consent and preferences across all channels with our Consent & Preference Management Platform

Put your customers first with flexible privacy experiences that work across your entire marketing, vendor, and app ecosystem. To get a deeper understanding of the foundational principles of consent and preference management, check out what consent and preference management is and how it works.

Cross-channel consent and preference management is challenging

Managing customer privacy preferences across brands, apps, websites, and marketing tools can quickly become overwhelming.

One mistake can break customer trust, increase opt-outs, harm your reputation, and cost you business.

Streamline with a centralized consent and preference management system

Make it easy with a central hub to track customer preferences across your brands, tools, and digital channels.

Give customers a clear, easy-to-use center to manage their choices for marketing, mobile, products, ads, and profiling.

Build customer trust with seamless consent management orchestration

Collect, sync, and process customer privacy choices and first party data across your marketing channels.

Allow customers to view their entire consent history and modify their preferences anytime – building trust for the long term. For enhanced accessibility, all public-facing web elements of Consent and Preference Manager meet WCAG 2.2 Level AA and ADA standards, providing ‘’privacy for all”.

Achieve global compliance with real-time consent management

Adhere to evolving privacy laws by clearly documenting user consent for data collection, use, and disclosure, reducing the likelihood of legal issues and fines. Ensure user preferences are logged, stored, and updated in a secure and compliance manner to reduce the likelihood of data breaches and ensure data processing practices align with user expectations and legal requirements. Secure consent storage and real-time syncing ensure your data privacy compliance is always up-to-date.

Seamless orchestration

Seamless real-time integration with third-party applications. Easily sync preference data with downstream systems using seamless integrations. Leverage a centralized consent and preference management repository to run compliant marketing campaigns that respect customer choices.

Cross-platform compatibility (web and mobile)

Support all digital experiences, from web to mobile, with a consistent customer experience across every touchpoint.

Customer experience meets privacy compliance

  • Compliant processing of user choices

    Use dynamic intake forms and consent prompts to stay compliant with global privacy laws (e.g. CCPA, GDPR, LGPD, PIPEDA, UK DPA, ePrivacy, GPC, and more). Rely on role-based access and data anonymization/pseudo-anonymization to keep consent data secure.

  • Responsive customer experience

    Personalize forms and prompts to increase opt-ins and build loyalty — experiment with different form options to discover what works best and then follow through with full transparency, including customer access to consent histories. Easily set up and brand with drag-and-drop tools, templates, or your own custom CSS—all with a quick, turnkey implementation.

  • Regulatory compliance and audit trails

    Easily export and share reports, including audit trails for compliance. Track history of consent preferences and overall consent trends in a central location, allowing you to demonstrate ongoing data privacy compliance with regulations.

  • Personalized data subject values

    Use magic links to personalize consent and preference forms for each user and data type, so they don’t need to re-enter their details and can’t submit consents for others.

  • Multilingual and geolocation-based consent and preference management solutions

    Support over 60 languages with geolocation-based dynamic consent management banners. Tailor the consent collection process based on user location, ensuring compliance with international data protection laws.

They are experts in privacy and compliance and keep us ahead of the things we don’t have dedicated resources for.

Brian M., G2 Review

TrustArc has a solid platform with strong customer account management, making it easy to manage multiple international domains.

Chris S., G2 Review

TrustArc provides hands-on customer support and frequently solicits feedback from its clients. I appreciate being able to reach someone quickly when I have a question.

Daniel L., G2 Review

I know that with TrustArc, my company will meet legal and regulatory compliance requirements. It is very simple and turn-key to set up.

Arlene G., G2 Review

    Why putting customers first pays off with the right consent management platform

    Honoring customer choices and personalizing your digital and marketing experiences can improve customer trust and build brand loyalty. Improve your customer experience with TrustArc Consent & Preference Manager.

    Consent & Preference Management FAQs

    • Do I need a Consent & Preference Management platform?

      If your website handles personal data from areas with existing privacy laws, like Europe (e.g., GDPR) or California (e.g., CCPA), you want a Consent Management Platform. It helps you follow the rules and lets users manage their consent safely.

    • What are the benefits of a Consent & Preference Management platform?

      A Consent & Preference Management Platform helps you automate the data privacy compliance process, streamline the consent management system, enhance user trust, and avoid legal issues. It also simplifies the collection of explicit consent and helps you manage customer data more effectively.

    • What is the Consent & Preference Management process?

      The Consent & Preference Management process involves collecting, storing, and managing explicit consent from users regarding the use of their personal data. It includes ensuring compliance with relevant data privacy laws like GDPR, providing transparency to users, and offering them the ability to modify their preferences at any time.

    • How does a Consent & Preference Management Privacy Management platform improve user trust?

      A consent & preference management platform builds trust by giving users clear consent choices and showing that their data is handled securely and legally. This openness helps keep users engaged, knowing their privacy is protected and respected.

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