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TRUSTe International Privacy Verification


Demonstrate your data protection mechanisms to customers, business partners and regulators with an independent third party review aligned to Privacy Shield Principles.

TrustArc’s International Privacy Verification, a Privacy Shield aligned verification maintains industry-established, principles and standards for protecting personal data.


Companies around the world continue to need a mechanism to demonstrate organization-wide privacy compliance that aligns to established privacy principles, following the CJEU ruling on the EU-U.S. Privacy Shield Program.  Your business partners and customers look to your organization for an independent, demonstrable solution that addresses regulatory changes and indicates your dedication to upholding privacy standards. Continue to publicly exemplify your protection efforts – via TrustArc’s International Privacy Verification.

International Privacy Verification Standards & Seal

TRUSTe International Privacy Verification Assessment Criteria are aligned with the standards in the Privacy Shield Framework which preserves the core principles and standards for protecting personal data by commercial enterprises.


The TRUSTe International Privacy Verification Seal enables continued organizational demonstration of compliance with the Assessment Criteria.

TRUSTe Privacy Seal

TRUSTe Verifications are conducted in three phases:

Assessment Phase

The Assessment phase helps identify and mitigate privacy risks and also provide access to a range of other services.

Privacy Review

The first step is to define the assessment scope by business units, product/service lines, and digital properties (websites, apps, cloud platforms). A member of our Global Privacy Solutions team works with your team to efficiently guide discovery of necessary information, including relevant data flows and evaluation of your privacy policies and practices against relevant standards.

Findings Report

A findings report is delivered which includes a gap analysis, risk summary and remediation recommendations. The report outlines actionable steps required to achieve compliance.

TrustArc International Privacy Verification

Remediation and Verifications Phase

Based on the information gleaned from the assessment, a member of the Global Privacy Solutions team guides you through the remediation process, helping to ensure required changes are completed.

Remediation Assistance

Rely on us to help you remediate gaps in your privacy programs, and validate that your privacy statements reflect your privacy practices and are consistent with applicable standards.

TRUSTe Verified International Privacy Seal

After completing the required changes, we authorize your use of the TRUSTe Verified International Privacy seal for display on applicable digital properties. The seal is hosted and linked to a TRUSTe Validation Page to provide real-time verification along with an easy-to-understand consumer notice verifying your company meets globally recognized privacy requirements.

Letter of Attestation

As proof of TRUSTe Certification, an official Letter of Attestation can be shared with your business partners, providing your organization with competitive differentiation.

TRUSTe Privacy Seal

Ongoing Monitoring and Guidance Phase

Searchable Audit Trail

All assessment work and supporting documentation is available in a searchable, central repository – providing a way to respond to inquiries and demonstrate compliance for internal / external audits.

Dispute Resolution

Access to our third-party dispute resolution service, which helps efficiently manage privacy inquiries from customers and addresses dispute handling compliance requirements.

Ongoing Monitoring and Guidance

Ongoing compliance monitoring is provided throughout the term of the agreement. Access to privacy experts is provided for ongoing policy guidance along with educational webinars, events, whitepapers, client advisories, privacy tips and research.

TRUSTe Privacy Feedback Button

External demonstration to consumers, business partners and regulators showing that your company uses TrustArc technology and tools to manage privacy-related questions or concerns. The Privacy Feedback Button may be placed on your digital Privacy Policy page, linking to a mechanism for consumers to submit questions or feedback.

Learn more about TRUSTe EU-US Privacy Shield solutions