The number of mobile-connected devices was expected to exceed the number of people on earth by the end of 2013. Not only are devices rapidly increasing, the latest consumer research from TrustArc reveals that trust concerns and compliance requirements are also at a high, with 8 out of 10 consumers not willing to download an app they don’t trust.


We are enhancing our TRUSTed Apps product, strengthening the industry-leading comprehensive privacy assessment and certification solution with Continuous Risk Monitoring capabilities.


This new service includes technology to detect Personally Identifiable Information (PII) collected within your app. The enhancement also combines our mobile privacy policy generator with the capability to discover additional sensitive personal data that your app may collect.


This is done with new tools that evaluate your app within our technology. If additional PII is found, automatic updates can be made easily to your privacy policy to ensure your disclosures are in accordance with the app’s behavior.


With this new technology, you can ensure that your apps are trusted by customers and assessed against standards based on data privacy legal and regulatory requirements that will:


  • Drive engagement and trust by thoroughly analyzing your app and discovering privacy risks that could negatively impact your customers
  • Manage risk and ensure transparency by identifying what types of consumer data is being collected, stored, or transmitted by your app or third parties
  • Safeguard brands through a monitoring service that detects & identifies permissions accessed by the app