Independent Study Cites 151% ROI for Enterprises Using TRUSTe


San Francisco, September 18, 2014 – Today, TRUSTe announced the launch of the first comprehensive end-to-end data privacy management solution. The TRUSTe Data Privacy Management (DPM) Platform provides enterprises with greater visibility, flexibility and efficiency to manage privacy risk.


As businesses have changed technology, legal and corporate risk requirements, the Platform builds upon TRUSTe’s 15+ years of privacy experience and unique combination of technology, methodology and expertise to offer the first comprehensive solution to manage the full privacy program cycle.


The TRUSTe DPM Platform includes automated capabilities to assess and manage privacy risks, implement compliance controls and ensure ongoing monitoring.


Authorized users from across privacy, IT, legal, and business teams can build, execute, and analyze projects; operationalize privacy programs; and monitor the status of all their global privacy initiatives via a single dashboard enabling an efficient and collaborative enterprise-wide data privacy management program.



The cornerstone of the Platform is the Assessment module that delivers integrated data discovery, process audits, compliance reviews, gap analysis, and program management.


The Assessments module complements existing Control and Monitoring modules and is part of a major product expansion plan that also includes Vendor Management, Regulatory Monitoring, Data Mapping, and Risk Analysis. These modules are all supported by workflow management, an extensive assessment library, and the industry’s first dedicated privacy controls database.


Chris Babel, CEO of TRUSTe said:

“Privacy professionals have found themselves at the vortex of a data storm trying keep pace with emerging technologies, changing business requirements and a fluid regulatory landscape to protect their brands from significant compliance and brand risk. Companies have struggled to keep up relying on a combination of point solutions, consultants and spreadsheets.


“Developed in consultation with our extensive enterprise customer-base, the new TRUSTe DPM Platform puts privacy professionals in the driver seat giving them full control of data privacy management, automating processes and increasing productivity as they manage their global privacy initiatives from a single dashboard.


“We have drawn on over 15 years of privacy expertise to develop the industry’s first dedicated privacy controls database which provides actionable insights to address complex regulatory requirements. While there are lots of point solutions available to help manage privacy, the TRUSTe DPM Platform is the first to enable end-to-end data privacy management.


Additionally, the benefits of data privacy management investment for enterprises are now clear, as a June 2014 Commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of TRUSTe cited a three-year, risk-adjusted 151% ROI for enterprises using TRUSTe.


The study, which incorporates detailed research and interviews with prominent global enterprise brands, quantifies for the first time the total legal cost savings, increased efficiency and productivity of privacy employees and reduced compliance risks.


Key features of the TRUSTe DPM Platform

  • Integrated Data and Process Audits
  • Assessment Template Library
  • Compliance Reviews
  • Privacy Controls Database
  • Automated Gap Analysis
  • Compliance Reporting
  • Streamlined Workflow Management
  • Centralized Project Archive
  • Enterprise Privacy Dashboard


The new TRUSTe DPM Platform is available in Beta release with General Availability expected in December. Further details about the TRUSTe DPM Platform are available at To request a demo contact TRUSTe at 1-888-878-7830.

About TRUSTe

TRUSTe powers privacy compliance and trust by enabling businesses to use data across their customer, employee and vendor channels. We have nearly 20 years’ experience and a team of over 150 professionals dedicated to providing data privacy management solutions and services, including assessments, certifications and our SaaS-based Platform. The Data Privacy Management Platform provides control over all phases of privacy; from conducting assessments and implementing compliance controls to managing ongoing monitoring. Companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand. For further information see

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