If you haven’t heard, TRUSTe is marking its 15-year anniversary, and we’re kicking it off with an Open House scheduled for Thursday, July 19.


During the past decade and a half, we’ve delivered some of the industry’s most innovative privacy management solutions. And we’ve delivered them for an online world that has been transformed by changes that we couldn’t possibly have imagined 15 years ago.


Consider, for example:

  • Had anyone even heard of online behavioral advertising in 1997?
  • Would you have understood how (or been able) to shop online and make a purchase from the cloud?
  • Could you imagine being tracked through geographical information from your smartphone?


No, no, and thirdly, also no – because there were no smartphones!


Apple introduced the iPhone in 2007.


Yet with all these changes, TRUSTe has kept pace, developing high-quality privacy policies that benefit both businesses and consumers alike.


We were among the first to introduce a behavioral notice and choice privacy program; the first to launch a mobile privacy certification program for mobile apps; and, just recently, the first to deliver the most comprehensive EU privacy solution suite available.


From our website certification program – which started with just 100 websites in 1998 – to certifying our first email privacy seal in 2005 – we’ve grown by leaps and bounds, as the technology has also grown around us. All of this means that today – after 15 years – the time is right for a milestone anniversary celebration!


Thank you for your trust these past 15 years.