We’re excited to announce that the Online Trust Alliance (OTA) has named TRUSTe a 2011 Online Trust Leadership Award winner for “Excellence in Self-Regulatory Programs.”


We’ve put a lot of hard work into our self-regulatory product offers – in the last year alone, we’ve introduced several new programs to compliment our privacy suite and address market needs, including TRUSTed AdsThird Party Data Collection CertificationCloud Certification, and Mobile App Certification.


These products have enabled us to meet emerging privacy challenges head on and allow our clients to address privacy issues comprehensively across all of their online channels, not just their website. We also undertook a major update of our program requirements last February to adjust for market changes and emerging online data practices.


Our president, Fran Maier, commented: “Trust encourages innovation by giving consumers the confidence that they need to engage in online interactions. TRUSTe is committed to providing consumers with options and control over their online privacy choices, and we are honored to receive this recognition from the OTA. By emphasizing education and transparency through privacy programs and self regulation, TRUSTe is certain that we – and the industry – can continue to build an environment of online trust.”


Congrats to the other Online Trust Leadership Award winners!